The Guardian Posts

What we wear is increasingly shaped not by glossy magazines but by fashion bloggers – arbiters with a camera, a website and a sharp eye for clothes. Ever since the pioneering Bill Cunningham started his influential On the Street column in the New York Times, this breed of fashion photography has both moulded the fashion sensibilities of magazine readers and kept fashion houses in touch with what people are really wearing. Now via the internet, street style photography is a worldwide, viral phenomenon – and has opened a window onto current fashions in other cities and cultures. For those not privy to the catwalk shows, these fash-pack photographers are the closest many people get to witnessing couture in motion.